Hi, my name is zakaria and i work with ZEM Marketing (marketing agency) and we work with a client where we promote his playlists (he has like 10-13) promote single songs and we do around 70k-80k new fans a month, in this post i share exactly what we do.

Now that you believe me.

1 Set-up

You can't do "boost reel" or "boost tiktok" button, that simply does not work. we use the ads manager from meta, and then we use campaigns to drive landing page views where people just have to click a button to go to the spotify playlist (or song)

example of landing page: https://vibe.to/candy-techno

2 Budget

Okay, we invest a lot on ads, but that doesn't mean you can't do it. we invest 30k a month because we have a lot of campaigns, but when we promote single songs or new playlists, we start with a budget as little as $15/day.

I don't recommend doing less than that.

3 Ads

This is without any doubts the most important thing.

a lot of people think doing ads is literally doing 3 ads a week or something like that. At my agency we probably do around 300 ads a month. (our highest month was 450 i think) just with this client.

We put A LOT of focus on testing ads. like, we probably change ads every 2-3 days. and we post around 3-6 ads per adset on meta.

The thing with ads is, you have to find a winning concept/format and then double down and stick to that format.

4 Costs

In the screenshots i shared before, you probably saw the costs per results, but, that isn't the cost per new fan.

That is the cost per landing page view. around 50% of the people that get to the landing page click the button to spotify and then save.

We've made math a few months ago and our average cost per new fan is $0,43 which i think it's very decent, because the good thing about music its that people will listen your song for months if not years (if not decades)

5 Type of music

We work with 13 different genres of playlist, so we have experience with everything. But, that doesn't mean every single playlist and songs works, we make sure that every song it's actually worth listening to. we don't promote songs that don't have any kind of back record.

6 Cost per ads

Every single singer thinks you need to go and hire a cameraman to produce ads, or be inn a club or something like that.

I kinda laugh when i see those kind of ads from competitors because they are probably wasting a lot of money on both, ads and producing those ads.

We use a strategy where our cost per ad is literally like $0.40